What is the Bill of Rights - 1440 Words

The Bill of Rights Essay â€Å"Rightful liberty is unobstructed action according to our will within limits drawn around us by the equal rights of others.I do not add ‘within the limits of the law because law is often but the tyrants’ will,and always so when it violates the rights of the individual† -Thomas Jefferson. The Constitution was created because of the ineffectiveness of the Articles of Confederation did not simply protecting the rights of the people which the Founding Fathers was concerned about. The Constitution was a social contract was an agreement among the people in society which the people give up part of their freedom to the government for protection of their natural rights by the government. Then the Constitution was†¦show more content†¦Another important amendment in the Bill of Rights is the fourth amendment that gives privacy and freedom. The fourth amendment protects people by letting police or government in order to search a citizen’s property and personal belongings the police and the government must have a search warrant to search and seizure a citizen’s property. The fourth amendment is important to citizens because it gives the citizen privacy from the police and government searching a citizen’s house for unreasonable reasons. Also it gives citizen’s privacy and freedom from unreasonable invasion of their property. An example of amendment four in a supreme court case is Mapp versus Ohio 1960. Police came to Dollree Mapp’s house to search evidence or a person wanted for a recent bombing. Mapp did let them in because her attorney told her so and Mapp asked the police to come back with a search warrant. The police forcibly came in with a paper that was supposedly to be a search warrant, Mapp grabbed the piece of paper and put it in her bosom the police got it back forcibly. Then Mapp got arrested and convicted for possession of the materials found at the house. The ruling for the case was si x to three in favor of Mapp. The high court said that the evidence found was taken unlawfully without a search warrant and could not be used in court. All evidence that was found was violating the fourth amendment. Justice Tom Clark noted â€Å"That nothing can destroy a government moreShow MoreRelatedThe Usa Patriot Act : What s So Patriotic About Trampling On The Bill Of Rights?1687 Words   |  7 PagesThe major goal of this act is to combat terrorism by giving the government more leeway in what areas they are allowed to use their surveillance tools and also to what circumstances these tools can be used. The major issue that arise with this act are the fact that many of the act can be seen as unconstitutional. In Nancy Chang’s article, USA PATRIOT Act: What’s So Patriotic About Trampling on the Bill of Rights?, she explains all the changes that the act has made, specifically in terms of the languageRead MoreThe Bill Of Rights By James Madison And Influenced By George Mason1078 Words   |  5 Pageswhich the bill of rights was written by James Madison and influenced by George Mason was the United State of America in the late seventeen hundreds. The bill of rights has many differences from an amendment. The constitution is the bases of the bill of rights. The federalist and the anti federalist had different views in which the bill of rights came into play. Many people in the United States did not want a government that reflected the England government. One will look at what is the bill of rightsRead MoreThe Bill Of Rights And The Amendment Of The Constitution962 Words   |  4 Pagesincluded the Bill of rights that provided us with Freedom (Schweikart, 2004). The bill of righ ts was established so each citizen is equally treated and allowed to share their idea and not be disgraced for it (Bodenhamer, 1993). The first ten amendments to the constitution of the United States established basic American civil liberties (Schweikart, 2004). The Bill of rights and the amendments of the constitution were written about the same time by the same people. The Bill of Rights and amendmentsRead MoreShaping Civil Rights : The Bill Of Rights1333 Words   |  6 PagesShaping Civil Rights In modern day America, the concept of civil rights is not one that is typically thought about. Little do most people know, civil rights did not officially exist until 1791 nor do they think about the story behind it or what it has to do with the world they find themselves living in. The Bill of Rights is one of the most definitive documents in American history and impacted what is known as basic civil rights due to its influential author, its historical setting, and its ongoingRead MoreEffects Of Ratifying The Constitution Robert Whitehill s Speech On September Essay931 Words   |  4 Pageswere well assured that our governors would always act right, then we might be satisfied without an explicit reservation of those rights with which the people ought not, and mean not to part. . . . In entering into the social compact, men ought not to leave their rulers at large, but erect a permanent landmark by which they may learn the extent of their authority, and the people be able to discove r the first encroachments on their liberties†. What Whitehill meant by this is that the Constitution neededRead MoreA Bill Of Rights Is Necessary For The Protection Of The Australian Citizens From The Government816 Words   |  4 Pageswithout a Bill of Rights. Australia has experienced division amongst its people on whether a bill of rights is necessary for the protect of the rights of the nation. The purpose of this essay is to examine if a Bill of Rights is necessary for the protection of the Australian citizens from the government. There are many tenable arguments for leaving Australia as is without the application of a bill of right to the constitution, but there are also equal arguments for the need of a bill of rights. In theRead MoreThe Bill Of Rights By Donald Lutz Essay1433 Words   |  6 PagesConstitution.† There were two reasons the Bill of Rights was dangerous, â€Å"first, any listing was bound to leave out rights that would in the future be considere d important but by their absence from the bill of rights imply that they were not protected.† This meant that in order to ensure that every member of the public was represented, the list of enumerated rights would need to be quite long. The author, Donald Lutz continues, â€Å"second, since bills of rights were statements of commonly held valuesRead MoreHis/ 301 Bill of Rights Week 3859 Words   |  4 PagesBILL OF RIGHTS AND AMENDMENTS PAPER 1 Individual Assignment Bill of Rights and Amendments Paper April 2, 2013 HIS/301 Mr. De La Peà ±a BILL OF RIGHTS AND AMENDMENTS PAPER 2 Bill of Rights and Amendments Paper The United States Constitution was ratified and made law September 17, 1789. For Americas yet-to-be history the Framers knew the Constitution had to have a way to grow and change with the people, and their needs. This paper will coverRead MoreThe Bill Of Rights Of The United States Constitution914 Words   |  4 PagesWhat is a bill of rights? What is an amendment? How are the different? A bill of rights is a formality such as the Declaration of Independence and it is the outline of what the citizens feel their born rights are as people of a union. An amendment is the changing or altering of a legal or civil document. Specifically amendments in the United States Constitution include the changing or detailing of what the people need. These two phrases differ in what their purposes are. The bill of rights was setRead MoreThe Rights Of The Citizens Of A Country973 Words   |  4 PagesA bill of rights is essentially a list of the most important rights to the citizens of a country. It is also known as a declaration of rights, or in some countries it is a charter of rights. The main purpose is that it cannot be modified or repealed by a country’s legislature through normal precedent, thus it protects the rights of man against transgression from public officials and private citizens. All countries with legal and political systems have some sort of legal protection system that protects

Human Resources Management At Harrods - 2218 Words

Introduction The success of many large organisations exceedingly depend on their employees. How organisations hire new employees, are pushed harshly or gently to complete tasks or responsibilities, how they are rewarded and the flexibility that organisations allow all have an impact on the organisation. The aim of this report is to investigate human resources management at Harrods whereas also making recommendations of new practises that can be used to form the best of employees. A brief explanation on two theory approaches and their effectivity to Harrods Guest Model and Harrods David Guest 1987 argues that his model has a different perspective to the view of ‘personnel management’ which the CIPD state as ‘all the management decisions and actions that directly affect or influence people as members of the organisations rather than job holders’ although personnel management is traditional, it means that compared to the HRM of today, the focus is on â€Å"specific tasks and responsibilities† the managers of the organisations have no control over their employees. David Guest (1987) model focuses on HRM practices â€Å"strategic integration, quality, flexibility and commitment’ (Redman and Wilkinson, 2001, p.161) He believes that by using his model of HRM, will increase â€Å"job performance and low turnover† (Paauwe and Paauwe, 2004, p.55). The guest model has the concept of focusing on the employee (flexibility and commitment) a soft approach to Management. It also employs a flow Show MoreRelatedDifferentiate Bet ween Personnel Management And Human Resource Management1500 Words   |  6 Pages1.1. Differentiate between personnel management and human resource management Human Resource Management (HRM) is the purpose within an organization that aims to recruit, manage and provide directions for the people who work in an organization. The HRM department members supply the understanding, training, coaching and management advice, this allows the rest of the organization to operate successfully. The Human Resources (HR) are the people that staff and operate an organization, these people areRead MoreManaging Human Resources1010 Words   |  5 Pagesï » ¿P.1.1 This assissment is going to be about Human Resource Management and it’s going to contain information about different perspectives of human resources management and what the role involves. . HRM system is based on HR system , both work together to the same way. The example is HR strategies defining the direction in which HRM intends to go. We got few models of HRM , one I want to describe is Guest’s Model of HRM. David Guest’s model of HRM has 6 dimensions of analysis : HRM strategy HRMRead MoreM S Case Analysis Essay1528 Words   |  7 PagesThe aspect of Human Resource Management is considered to be imperative in the process of effective business management and for accomplishment of business goals. Owing to the growing complexities and challenges in the global business sector it has become all the more crucial for the business organization like MS to strengthen its management system of human assets to ensure the business competencies. MS Company: MS is a well known retailer of UK and has also established its lead in the global retailRead MoreExplain Guests Model Of Hrm1484 Words   |  6 Pagesadministration of an association, looks for duty to authoritative objectives, concentrates on the individual needs instead of the aggregate workforce, empowers associations to degenerate power and turn out to be more ï ¬â€šexible and stresses individuals as a resource for be emphatically used by the association. Guest(1987) considers HRM to be an unmistakable way to deal with dealing with the workforce and contends that, in spite of the fact that faculty administration will likewise choose and prepare staff, itRead MoreHarrods of London833 Words   |  3 PagesHarrods of London is one of the largest and most prestigious retail stores in the world, situated in England. Over the past 163 years, Harrods has built a high-end, top of the line reputation for itself. Nowadays, there can be up to 100,000 customers a day at peak times. To deal with these customers Harrods has a significant workforce of approximately 5,000 employees with up to 86 different nationalities. (Be Harrods, 2014) Since Harrods has opened up a vacancy on their official website, aroundRead MoreThe Role Of Human Resource Management ( Hrm ) Within An Organization1544 Words   |  7 Pagesfunction of Human Resource Management (HRM) within an organisation. The Harvard and Michigan models have been explained within the essay as they support the analysis of â€Å"soft† and â€Å"hard† HR approach that managers adapt when applying the HR policies to achieve different organisational strategies like diversification, acquisition and cost reductions. Subsequent section of the essay will examine the link between HRM and its strategies with examples taken from organisations like Harrods’ and Disney andRead MoreHuman Resource Management3860 Words   |  16 Pages Human Resource Management: Harrods Name: Date of Submission: Table of Contents Table of Contents 2 Introduction 3 LO 1 Understand the difference between personnel management and human resource management 3 P1.2- Assess the function of the human resource management in contributing to Harrods purposes 3 P1.3- Evaluate the roles and responsibilities of line managers at the Harrods human resource department 4 P1.4 - Analyse the impact of legal and regulatory framework on Harrods humanRead MoreCase Study : Managing Human Resource1966 Words   |  8 PagesManaging Human Resource Case study for Managing Human Resource Harrods is a brand that is recognised all over the world. Its Knightsbridge store has 1 million square feet of selling space with over 330 different departments. Its global reputation and prestige is instilled through its brand values. Brand values represent what an organisation stands for. Harrods values are – British; Luxury; Service; Innovation and Sensation. This case study demonstrates the integral role that Harrods’ employeesRead MoreManaging Human Resources : An Exercise Depth Study On Human Resource Management3430 Words   |  14 Pages Title: Managing Human Resources: An In Depth Study on Human Resources Module Name: Module No: Group: Submission Deadline: Executive Summary: Human resource management is an integral function of an organization. It is the specialized field of study with realization that employees play a vital role in the achievement of the overall objectives and goals of an organization. We conduct an assignment on Human Resource Management of Harrods. The assignment is divided into four partsRead MoreUnderstanding The Different Perspective Of Human Resource Management5039 Words   |  21 PagesPerspective of Human Resource Management 1.1 How the ‘Guest model’ of human resource management (HRM) is adopted at Harrods In human resource management a model has been showed by Guest (1987). Guest model is different from compliance based personal management. It is actually a commitment based human resource management model. Guest model introduce some new concept of human resource management, those are: †¢ Human Resource Management (HRM) of an organization is linked with the strategic management of that

Changing Scenarios Of Consumer Preferencesâ€Myassigngmenthelp.Com

Question: Discuss About The Changing Scenarios Of Consumer Preferences? Answer: Introduction In the ever-changing scenarios of consumer preferences, newly developing technologies and the desire of innovation by the current generation of entrepreneurs, the basic approach of any business organization is to be as much unique and satisfactory in its products and services as it can get. For any organization, the basic point of connect with its consumers has to be its employees, and while dealing with any client/consumer, an employee represents the organization. As representatives, they have the capability to make or mar a companys image with their conduct and practices. In order to achieve consumer satisfaction and loyalty, it is crucial for any organization that their employees are comfortable in their work environment, and that any information they might have regarding to the business model of the company can be taken into account. In this regard, companies, which look to harness the firsthand experience and the feedback from their employees, have to provide them with a certain level of freedom to express their ideas for improvement and apprehensions of any current policies. While an employee is allowed to question the existing policies of a company, he may feel more involved in the company, and inculcate a sense of responsibility.(Lapointe, 2014) This sense of responsibility towards the organization can prove productive and reduce employee dissatisfaction at same time. Employee empowerment is an effective way by which an employee can be motivated to achieve the best results ,by providing them with a sense of leadership , a degree of decision making , and incorporating their point of views in the process of business management . This essay reflects upon the growing need for employee empowerment as it enables an organization to take swift decisions, while discussing the ways in which it helps to stay ahead among competitors. Employee Empowerment Empowerment can be described as a way to enhance a person or a communitys scope of control and decision making in order to make them more responsible and take control. When seen from the employees point of view, it is as a way for them to feel empowered at a certain level, by providing them suitable power to take decisions on their own. For an employee to be empowered on certain matters, it is essential that the senior person who commands him or her actually relinquish that power.(Frisch, 2011)For example, if a sales person is given the freedom to offer a minor increase in discounts given to certain customers whom he considers important, he may feel that he has a degree of independence while dealing with them. If the marketing manager who oversees the sales person decides to override his recommendation, then the empowerment does not hold any value, for the employee to feel truly empowered the marketing manager must actually agree with the sales person and wait to see the results. Whi le this empowerment may or may not bring in results in every case, it ensures that an employee does not feel he was hampered by decisions imposed on him by his seniors. This reduces the chances of conflict and grievance towards the leadership. The process of empowerment can be different for different types of organizations; in general, it follows a pattern of stages where the need of empowering, the financial aspect of the empowerment, involvement of the employees and similar factors are considered. According to Bandura (1986), the whole process of employee empowerment goes through five different stages.(Conger Kanungo, 1988) The first stage involves analyzing the issues, which the employees are facing that make them feel powerless in their organization. This stage also reflects upon the nature of job, the commonly occurring problems with employees that may help to figure a pattern which leads to the second stage of the empowerment process, where the employees are provided with goals to achieve within a time frame and a feedback is sought from time to time in order to make changes in the organizations strategy. To achieve the desired goals, employees can be given a degree of independence in taking decisions, which helps them to gain confidence and at the same time increase their productivity. The third stage involves providing the employees with important information that can help them gain more insight into the business model of the company. This stage also requires a manger to discuss with an employee about the proper use of his decision making in a way that benefits the company, by using technical knowhow and experience. After this stage, when it is evident that an employee is succeeding in implementing his decision-making abiliti es, he can be rewarded for achieving goals by enriching his job. This can be done by expanding his scope of work. This makes an employee feel more important at work and increases the effort he puts in.The final stage of implementation involves a review of the objectives and removing any hurdles in the empowerment process by addressing any behavioral aspects of the employee. Thus, empowerment is a steady process in which improves an employees perception about his work. There are three different approaches for employee empowerment programs. These are suggestion involvement, Job involvement and high involvement(Chand, 2016). Suggestion involvement is a small improvement over the control model, where employees are invited to present their ideas through group meetings or formal surveys. While it is a good way to get feedback, it does not result in any change in the work profile of an employee. Thus, it can be considered as the weakest form of empowerment, since it only provides the emplo yees with an opportunity to suggest something. A more effective way could be job involvement, as it moves away from the command model. The jobs assigned to employees are based on their skills and the tasks are in such a way that their skills are put to test. In this form of empowerment, the employees feel more important about their jobs since it related to their field so they have a better understanding about how to do their job and they have a clear understanding about their scope of work. While Job involvement does bring in lot of empowerment and sense of confidence about the job, it does not address the process of higher decision-making and job allocation, as a senior manager decides whom to allocate jobs and given rewards. This can undermine the whole basis of empowerment, if the job allocations are not done properly. A deeper approach is high involvement, where the lower level employees are given a sense of involvement both in terms of their respective jobs, and in the performa nce of their groups. They also share a common responsibility towards the organizations functioning and are attached to the companys outcomes as a whole unit. This approach requires information to be shared uniformly across the organization, regardless of an employees position. A commonly used method of high involvement is for marketing departments where companies provide profit sharing on sales for its marketing person. This kind of arrangement makes him feel more independent and motivates the employees to explore new avenues to sell a product or service. Advantages And Disadvantages Employee empowerment is the current normal for any organization, especially in cases where there is more interface with consumers, like in case of FMCGs .Nowadays employees need to step beyond the boundaries of the organization in order to operate as per their natural instinct.(Chamorro-Premuzic Garrad, 2017)While the practice of empowering them through various means is fast gaining currency, the same process can also pose a threat to the organization, if it is not moderated in a time bound manner. For example, if a marketing department gives too much independence to an employee to market its products, he may resort to bad practices such as misinformation about the product. He may be tempted to exaggerate his products benefits in order to confirm a sale, thereby putting the brand image at risk. Moreover, he may also be demoralized in case others are able to garner better sale figure due to difference in operating areas or other reasons.(Williams, 2012) These are some of the unforese en disadvantages a company may face if the empowerment of their employees is not moderated on a regular basis. In addition, the empowered employees sometimes get lethargic about their work. Like in the case of Hindustan Motors , a leading motor vehicle company in India till the 1980s , it was forced to discontinue production in 2015 , due to lack of innovation in its product. When companies like Ford, Suzuki, and Maruti were developing more fuel-efficient and better-looking cars, HM simply made minor updates to its bestselling model, the Ambassador, and hoped for sales to pick up.(Bothra, 2014) That kind of failure is uncalled for in today has cut throat competition and the major factor was inaction of its management over the years. Thus, while employee empowerment is desirable in todays scenario, there needs to be proper balance between free reign and total control. Notwithstanding the great opportunities, that employee empowerment brings in an organization; there are some issues t hat may crop up when an employee is given undue advantage in his position.(Reddy, 2016) An employee is at a lower position during the starting of his career because there is an undeniable fact of him being less experienced than others are. A fresher generally has less oversight over matters of importance and may fail to recognize the long-term effects of a decision.(Staw Ross, 1987) These employees, if they are provided a say in the matters of important strategy making, can at best be a hindrance in the process. Since they have a short term vision and less understanding of the overall business cycle , they may not be helpful in these matters .Besides , if they are heard and ignored in a meeting , they may lose patience and feel let down , even the best laid plans seem inadequate at the time. Another challenge, which the concept of empowerment poses, is that it slows down the whole process of decision making, which is not always good.(Rowlands, 1995) Sometimes, a leader of an organi zation needs to make quick decisions in order to grab an opportunity or to remain ahead of his competitors. If the employees are consulted during these crucial meetings, they may try to suggest many other alternatives in order to show their insight, thereby distracting the leadership Conclusion Employee empowerment does bring in frictions at various levels; nevertheless, when it helps the employees of an organization to feel free to work and produce results for the company, it is worth the trouble. Even when there are internal conflicts and misunderstandings which can arise due to the employees difference of opinion , the process of empowerment results in fewer opportunities being lost and greater employee satisfaction at the same time. Even if there are differences in opinion, the management can be prompt in addressing such issues and ponder over the suggestions that come up during a discussion. References Baird, K., Wang, H. (2010). Employee empowerment:extent of adoption and influential factors. Sydney: Emerald Group Publishing Limited. Bothra, A. (2014). Hindustan Motors Ambassador - The End of an Era. Retrieved August 30, 2017, from https://www.mbaskool.com/business-articles/marketing/9893-hindustan-motors-ambassador-the-end-of-an-era.html Chamorro-Premuzic, T., Garrad, L. (2017). Motivating People. Retrieved August 30, 2017, from https://hbr.org/2017/02/if-you-want-to-motivate-employees-stop-trusting-your-instincts Chand, S. (2016). 3 Important Types of Empowerment. Retrieved August 30, 2017, from https://www.yourarticlelibrary.com/human-resources/3-important-types-of-empowerment-as-defined-by-bowen-and-lawler/2434/ (1988). In J. A. Conger, R. N. Kanungo, The empowerment process: Integrating theory and practice.Academy of Management Review (Vol. 13, pp. 471-482). Retrieved August 30, 2017, from https://www.jstor.org/stable/258093 . Frisch, B. (2011). Decision Making. Retrieved August 30, 2017, from https://hbr.org/2011/12/who-really-makes-the-big-decisions-in-your-company Lapointe, M. (2014, july 21). 10 WAYS TO CREATE A SENSE OF OWNERSHIP. Retrieved August 30, 2017, from Leadershipfreak.blog: https://leadershipfreak.blog/2014/07/21/10-ways-to-create-a-sense-of-ownership/ Reddy, C. (2016). Advantages Disadvantages of Employee Empowerment. Retrieved August 30, 2017, from https://content.wisestep.com/employee-empowerment-meaning-advantages-disadvantages/ Rowlands, J. (1995). Empowerment Examined. In Development in practice (pp. 86-92). Taylor And francis. Retrieved August 30, 2017, from https://pages.uoregon.edu/aweiss/Intl640/Rowlands%20Empowerment%20Examined.pdf Staw, B. M., Ross, J. (1987). Knowing When to Pull the Plug. Retrieved August 30, 2017, from https://hbr.org/1987/03/knowing-when-to-pull-the-plug Williams, R. S. (2012). How Companies Demoralize Their Employees Without Knowing It. Retrieved August 30, 2017, from https://www.forbes.com/sites/reneesylvestrewilliams/2012/09/14/how-companies-demoralize-their-employees-without-knowing-it/#29cdbe1b1c6a

Delineating Foreign Market Potential †MyAssignmenthelp.com

Question: Discuss about the Delineating Foreign Market Potential. Answer: Introduction The purpose of the report is to analyse the opportunities that a business organisation may have while expanding itself in the international market. Global marketing is one of the main aims for most managers in order to increase dominance in the business world. For the purpose of the report, Wesfarmers has been considered in order to understand its marketing strategies. The aim of the company is to expand itself and dominate the markets of Germany. Hence, the report focuses on analysing the external as well as the internal factors that may affect the expansion of the company. A proper market analysis, customer analysis and SWOT analysis are done in order to understand the opportunity of expansion. Apart from this, the report also analyses the competitors that Wesfarmers have to face after expanding its market in Germany. Size of the market and growth rates According to Horton Tambe, (2015), market size is one of the most important factors that need to be considered before expansion or growth of an industry. Without a proper size of the market for a particular product, industries may find it difficult to establish and attract customers. The growth rate also determines the level of success that can be achieved if the investment is made in that market. In this case, it can be said that the size of a market, particularly for retail industries is high. This provides an opportunity for Wesfarmers to establish itself in the markets of Germany. The growth rate is significantly high as the popularity of the companies among the customers makes it a huge success in the business (Song Chen, 2014). Germany is a country that has a medium level of population. The rate of population in the country is about 82.67 million, which can be considered as a moderately populated country. This can provide an advantage for many companies seeking to establish itself in the German market. As stated by Coale Hoover, (2015) the size of a population of a country consists of the demographic factor of the country. This provides an additional advantage for companies that consider demography as an important factor for business. Wesfarmers can seek this opportunity in order to increase and expand the business in the country. With the increase in the number of migrants in the country, Germany is opened to a diverse culture of people (Castles, De Haas Miller, 2013). Thus, this can be a huge advantage for Wesfarmers as it has branches in other countries of the world. This can be a strength of the company while expanding into the market. Mathews et al., (2016) stated that certain factors restrict the entrance of new industries in a market. These prove as market barriers that are needed to be analysed by a company. In most cases, the barriers exist due to the interference from the Government and due to the poor economic condition of a country. In some case, the technological factors can also play a key role in the restricting the entry of a company. In the case of Wesfarmers, the political situation of Germany can play a huge role in the expansion of the market in the company. The existence of a large number of local retail stores can also hinder the progress of the company. However, certain factors like the social and technological factors can act as the role of market drivers for the company. This is because Germany is a technically advanced country with a population sufficient to help in making the ventures of Wesfarmers a success (Buckley Hashai, 2014). Organisational analysis Wesfarmers is a reputed retail company in Australia second only to Woolworths. Due to this reason, the company holds a high market share in the retail sector of the country. Currently, the revenue of the company is estimated to be at AUD$65.98 billion. The expense of the company is estimated to be at AUD$13.19 million. This indicates that the company spends a lot of amount in the innovation and application of strategies that can increase the profit. The current manager of the company adopts the strategy of manufacturing fresh products and sells them to the public. This accounts for the maintenance of a sustainable environment, which is an important social responsibility of the company. Other strategies include the collaboration with a company of similar items and dominating the market with the help of the company. The collaboration with Coles has helped Wesfarmers to maintain its status as the second best retail company in Australia (Wesfarmers.com.au, 2017). In order to be successful in the market, every business needs to maintain the satisfaction of the customers. The feedback provided by the customers is important for understanding the improvements required in the business. This is an important factor for any business as customers expect the feedbacks to be taken seriously and changes are implemented based on the feedback (Jin, Ji Gu, 2016). The buying behaviour is another factor that needs to be considered while manufacturing and distributing goods. The buying behaviour changes along with the needs and demands of the customers. In the case of Wesfarmers, establishing a market in Germany, these can be an important factor for the company as the customers are accustomed to purchasing products from local markets. Hence, implementation of technique based on customer auditing can help Wesfarmers (Refer to appendix). Marketing Mix Hanssens et al., (2014) stated that the analysis of the elements of the marketing mix is an important success factor for most industries. The elements are collectively referred to as the 4Ps, which was later elevated to 7Ps. In the case of Wesfarmers, the company need to ensure that the elements of the marketing mix are used strategically. A proper medium, preferably the internet, needs to be used for promoting the types of products that are sold in the company. This is because brand awareness can elevate the sale of products by a considerable margin (Huang Sarigll, 2014). The prices of the products must not deviate a lot from the market price, as customers can prefer local competitors to Wesfarmers. The place of the setting up of the company need to be made in such a way at it becomes convenient for the customers to access it. In order to set up a company, it is necessary that the managers of an organisation make a thorough analysis of the competitors. The analysis of the strength and weakness of the competitors is required in order to develop strategies that can provide a competitive advantage for the company. Based on these strategies, customer satisfaction can be done that can help to increase the reputation of the company (Grant, 2016). Wesfarmers need to make a similar competitive analysis before entering into the German market. This is because many reputes supermarkets exist in the country that can provide tough competition to Wesfarmers. These supermarkets are renowned internationally and can restrict the growth of Wesfarmers in the country. Some of these competitors include Lidl, Aldi, Extra and Penny. Description of major competitors The major threat that can come to Wesfarmers is from Lidl and Aldi. Lidl is a supermarket chain that has its branches all over Europe and the United States. It operates in over 10,000 locations with annual revenue of 85.7 billion. The company is one of the oldest supermarkets operating in the country with varied products that can satisfy every demand of the customers (Lidl.com, 2017). On the other hand, Aldi is another supermarket chain company that specialises in not only food and beverages but also provides household goods. The annual revenue of the company is 53 billion and it has its branches in all over Europe. The company have existed in the German market for over 100 years and have gained a large follower of loyal customers (Aldi.com, 2017). However, the weakness of both these companies is the lack of innovative facilities for the manufacturing of products. Apart from these, other local companies also exist that pose medium or low threat to Wesfarmers. Based on the analysis of the competitors, the products of Wesfarmers can be analysed. One of the biggest advantages that Wesfarmers hold is the fact that the company manufacturers fresh produce. The fruits and vegetables manufactured by the company are freshly grown and sold in the market. Hence, the freshness of the level of food can add to an advantage for the company. Apart from this, Wesfarmers also indulge in selling safety equipment, chemicals and fertilisers (Morschett, Schramm-Klein Zentes, 2015). Hence, the variety of items sold by the company provides an advantage to it over its competitors. Positioning map of competitors In the light of the analysis of the competitors, a position map can be drawn in order to identify the possibilities of success for Wesfarmers. Positioning map determines the level of threat that exists in a market and the level in which a company is prepared to mitigate the threat (Punia, Garg Garg, 2014). From the analysis of the map, it can be said that Wesfarmers have to compete with Aldi and Lidl in terms of quality of product and the services provided by the company. The use of innovative techniques and application of a technological approach can help the company to mitigate the threats from these companies. Other local supermarkets pose a low threat for Wesfarmers. This is largely due to the lack of revenue generating ability and improper strategy. Hence, the marketing opportunity for Wesfarmers can be attributed to a minimum threat. Macro environment Political The political aspect of Germany provides free entry and exit from the business market. Government interventions do not prove much hindrance. Economical Germany is a country with vast economic wealth (Ozturk, Joiner Cavusgil, 2015). Hence, Wesfarmers can capitalise the economic conditions of the country. Social The diverse population can allow Wesfarmers to manufacture and sell a variety of goods to its customers. Technological The advancement of technology in the country can help in the production of innovative items. This can greatly increase the popularity of the company. Demographic The demographic versatility of Germany can provide Wesfarmers with an opportunity to exploit the country. Thereby, the satisfaction and trusts of the customers can be gained. Natural environment With the manufacturing of sustainable items, Wesfarmers can ensure that the natural environment of Germany will not be affected. Table 1: PESTEL Analysis (Created by author) Porter five forces model ELEMENT LEVEL OF THREAT Threat of new entrants High Threat of buyers High Threat of Substitutes Medium Threat of suppliers Medium Threat from existing rivals Medium Table 2: Porters Five-force analysis (Created by author) From the analysis, it can be seen that Wesfarmers received a high threat from new entrants. This is mainly because the German Government does not pose many restrictions to the entry of new markets (Alfalla-Luque, Marin-Garcia Medina-Lopez, 2015). Apart from this, the threat from buyers is high because a large number of similar industries exist from where the buyers can purchase its goods. Despite this, the threat of suppliers, substitutes and rival threat is less. This is mainly because of the fact that apart from Aldi and Lidl, the other super markets lack the proper managerial strategy to gain a competitive advantage. This can provide Wesfarmers with an opportunity to establish a firm foothold in the market. The value chain analysis helps in formulating strategies in order to monitor the internal activities of an organisation (Mudambi Puck, 2016). This is done in order to identify the activities that are of more priority than that of less importance. Based on this analysis, the managers make rectifications and specify the activities that need more focus. The improvement helps to increase the competitive advantage of the company and develop a reputation in the market. In the case of Wesfarmers, the internal analysis can help it to identify the required activities that are needed to be done. This can help the company to sort out the activities that are required for success in Germany. Apart from this, the required action needed to be taken on employees can also be based on value chain analysis. The BCG matrix helps to analyse four essential factors that are necessary for making a proper marketing analysis. If a company have high market share in an industry that has a slow growth rate the cash amount generated is more for such companies. Similarly, if a company has a high market share in a high moving industry then the organisation can increase its domination. Apart from this, other forms of companies also exist that either has a low market share in a high growth company or is a charitable fund (Whitehead, 2015). Based on the analysis of the market of Germany, it can be said that since the market has a high growth rate, it is important for Wesfarmers to ensure that the market share is high. With the threat from competitors, it is important that such a strategy is maintained and developed by Wesfarmers. Based on this a SWOT analysis can be determined that can summarise the internal factors of Wesfarmers. SWOT Analysis Strength Emphasis on the development of community Encourages sustainable growth Have a variety of products for different professions Weakness Low presence in the retail market Have limited resources Need acquisition support for dominance Opportunity Growth and expansion Improve the service quality by following the benchmark strategy Loyalty of customers Threat Threat from local competitors External factors that restrict the entrance in Germany Lack of trust of the customers Table 3: SWOT analysis (Created by author) According to Bull et al. (2016), SWOT analysis is performed in order to understand the internal factors that exist in a company. From the SWOT analysis of Wesfarmers, it can be seen that despite its continuous community service and sustainable growth of products, the company may face major threats from the existing supermarket companies in Germany. The lack of resources and the dependence of support from other companies can provide a disadvantage for Wesfarmers. However, with the opportunity to increase its reputation and gain the trust of the customers, Wesfarmers can improve its production techniques. Conclusion Thus, it can be concluded that in order to establish itself in the markets of Germany Wesfarmers need to formulate an advanced technique that can help it to gain a competitive advantage from Aldi and Lidl. The entry to the market does not have many restrictions, which makes it even a threat for the company. However, with the existing policy and ability to improvise, the company can establish itself in the markets of Germany and become a dominating supermarket chain in the country. Hence, the opportunity for expansion is good for the company and it can mitigate any threat that comes in the way. References Aldi.com. (2017).Aldi.com. Retrieved 26 August 2017, from https://www.aldi.com/ Alfalla-Luque, R., Marin-Garcia, J. 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